Trade-offs involved in sustainable consumption practices: A study on consumer perception

Authors

DOI:

https://doi.org/10.19094/contextus.2022.78225

Keywords:

sustainable consumption, ideal type, trade-offs, sustainability, consumer

Abstract

This article investigates how consumers perceive the trade-offs involved in sustainable consumption. It consists of an exploratory field study, with a qualitative approach, in which 9 consumers who declared themselves adept at sustainable consumption were interviewed. Most of the interviewees were aware that there are trade-offs involved in this consumption. Nevertheless, it was observed that they tend to simplify the concepts addressed, emphasizing the environmental aspect, in particular, the disposal of waste. This trend is reflected in consumption practices, which are highly focused on reuse to the detriment of other aspects of sustainability such as saving resources and non-consumption.

Author Biographies

Cindy Loureen Bernardo Lima, Federal University of Ceará (UFC)

Master's student in Administration and Controlling from the Federal University of Ceará (UFC)
Graduated in Administration from the Federal University of Ceará (UFC)

Érica Maria Caliópe Sobreira, Federal University of Paraná (UFPR)

PhD student from the Federal University of Paraná (UFPR)

Master in Administration and Controlling from the Federal University of Ceará (UFC)

Ana Paula Moreno Pinho, Federal University of Ceará (UFC)

Professor at the Federal University of Ceará (UFC)
Phd in Administration from the Federal University of Bahia (UFBA)

Áurio Lúcio Leocádio , Federal University of Ceará (UFC)

Professor at the Federal University of Ceará (UFC)
Phd in Administration from the University of São Paulo (USP)

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Published

2022-05-31

How to Cite

Lima, C. L. B. ., Sobreira, Érica M. C., Pinho, A. P. M. ., & Leocádio , Áurio L. . (2022). Trade-offs involved in sustainable consumption practices: A study on consumer perception. Contextus - Contemporary Journal of Economics and Management, 20, 137–150. https://doi.org/10.19094/contextus.2022.78225

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Vol. 20: jan/dec 2022

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