Sharing economy: Approaches and distances between the notion and the practice of sharing

Authors

DOI:

https://doi.org/10.19094/contextus.2020.44252

Keywords:

sharing economy, gift theory, pseudo-sharing, Airbnb, Servas

Abstract

This work aims to analyze the existing approaches and distances between sharing and what is practiced by users of organizations in the sharing economy. Sharing practices in two organizations were studied: Airbnb and Servas. Mauss' gift theory was used as a lens of analysis. Interviews were conducted with users / members of both organizations and content analysis was undertaken. Results revealed, while in Servas, there is a great similarity between sharing and the practices found in it, in Airbnb there is a certain distance. It is suggested to use terms and expressions that best represent the practices of organizations inserted in the sharing economy.

Author Biographies

Francisco Rodolfo Xavier Ramalho, Universidade Federal da Bahia (UFBA)

PhD student in Administration at Federal University of Bahia (UFBA). Master in Administration at Federal University of Bahia (UFBA).

Ariádne Scalfoni Rigo, Universidade Federal da Bahia (UFBA)

Professor at the School of Administration and at the Postgraduate Center for Administration at the Federal University of Bahia (UFBA). PhD in Administration from the Federal University of Bahia (UFBA).

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Published

2020-09-21

How to Cite

Ramalho, F. R. X., & Rigo, A. S. (2020). Sharing economy: Approaches and distances between the notion and the practice of sharing. Contextus - Contemporary Journal of Economics and Management, 18, 191–207. https://doi.org/10.19094/contextus.2020.44252

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Vol. 18: jan/dec 2020

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