Sustainability: an investigation of the attitude and behavior of management students

Authors

  • Danielle Nunes Bezerra de Melo Universidade Federal do Ceará (UFC)
  • Claudia Buhamra Abreu Romero Universidade Federal do Ceará (UFC)
  • Hugo Osvaldo Acosta Reinado Universidade Federal do Ceará (UFC)
  • Cristiane Buhamra Abreu Universidade de Fortaleza (UNIFOR)

DOI:

https://doi.org/10.19094/contextus.v0i0.33311

Keywords:

Management Students, Environment, Attitude, Behavior, Sustainability

Abstract

Concern about the environment is a recurring theme on the world stage, making the planet's sustainability a focus of discussions among governments, organizations and society. To meet the new demands of the market, organizational managers are being challenged to adopt sustainable corporate strategies that stimulate the financial growth of companies, while assuming the socio-environmental responsibility that they are entitled to. Thinking about the future managers, this work aims to analyze the environmental attitude and behavior of students of the undergraduate program in Administration. Classified as descriptive and quantitative, as well as carried out with 269 students of the Administration program of the Federal University of Ceará – UFC, the study suggests the students have attitudes prone to sustainability, but their behaviors are not favorable, being classified as less conscious about the importance of their actions for the environment preservation.

Author Biographies

Danielle Nunes Bezerra de Melo, Universidade Federal do Ceará (UFC)

Bacharel em Administração de Empresas pela Faculdade de Economia, Administração, Atuária e Contabilidade, da Universidade Federal do Ceará.

Claudia Buhamra Abreu Romero, Universidade Federal do Ceará (UFC)

Doutora em Administração pela Escola de Administração de Empresas de São Paulo - EAESP/FGV; Pós-Doutorado na John Molson School of Business, Concordia University, Montreal, Canadá; Profa. Titular, do Departamento de Administração, da Faculdade de Economia, Administração, Atuária e Contabilidade, da Universidade Federal do Ceará.

Hugo Osvaldo Acosta Reinado, Universidade Federal do Ceará (UFC)

Doutor em Administração pela Escola de Administração de Empresas de São Paulo - EAESP/FGV; Professor Associado do Departamento de Administração, da Faculdade de Economia, Administração, Atuária e Contabilidade, da Universidade Federal do Ceará.

Cristiane Buhamra Abreu, Universidade de Fortaleza (UNIFOR)

Doutora em Administração de Empresas pela Universidade de Fortaleza (UNIFOR); Professora da Universidade de Fortaleza (UNIFOR).

References

AJZEN, I. From Intentions to Actions: A Theory of Planned Behavior. In: KUHL, J.; BECKMANN, J. (Ed.) Action Control: from cognition to behavior, Berlin, Heidelberg, New York: Springer-Verlag, 1985, p. 11-39.

AKATU. Pesquisa Akatu 2012: rumo à sociedade do bem-estar. São Paulo, 2013. Disponível em: <https://www.akatu.org.br/wp-content/uploads/2017/04/PESQUISAAKATU.pdf>. Acesso em: 13 set. 2018.

BYRNE, B. M. Structural equation modeling with AMOS: Basic concepts, applications, and programming. Routledge, 2016. {OU 2010?}

CHARTER, M.; PEATTIE, K.; OTTMAN, J.; POLONSKY, M. Marketing and sustainability. Centre for Business Relationships, Accountability, Sustainability and Society (BRASS), in association with The Centre for Sustainable Design, 2002.

CRANE, A. Marketing and the Natural Environment: What Role for Morality? Journal of Macromarketing, v. 20, n. 2, 2000, p. 144-154.

DAFT, R. L. Administração. São Paulo: Cengage Learning, 2010.

DAHLSTROM, R. Gerenciamento de marketing verde. São Paulo: Cengage, 2011.

BLACKWELL, R. D.; MINIARD, P.; ENGEL, J. F. Comportamento do Consumidor. São Paulo: Cengage Learning, 9. ed, 2008.

FISHBEIN, M.; AJZEN I. Belief, attitude, intention and behavior: An introduction to theory and research. Reading, Massachusetts: AddisonWesley, 1975

FREITAS, E. J. X. Reflexão crítica e sustentabilidade da formação do administrador: o que revelam os discursos discentes? Dissertação (Mestrado em Administração de Empresas) – Universidade Presbiteriana Mackenzie, São Paulo, 2014.

GIOVANNINI, F.; KRUGLIANSKAS, I. Fatores críticos de sucesso para a criação de um processo inovador sustentável de reciclagem: um estudo de caso. Revista de Administração Contemporânea, Curitiba, v. 12, n. 4, 2008, p. 931-951.

GOPALDAS, Ahir. Creating firm, customer, and societal value: Toward a theory of positive marketing. Journal of Business Research, 68, 2015, p. 2446-2451.

HAIR, Joseph F.; BLACK, William C.; BABIN, Barry J.; ANDERSON, Rolph E.; TATHAM, Ronald L. Análise multivariada de dados. Porto Alegre: Bookman, 2009.

INEP/MEC – Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira, do Ministério da Educação. Inep divulga Indicadores de Qualidade da Educação Superior 2015, em 08 de março de 2017. Disponível em:

<http://portal.inep.gov.br/artigo/-/asset_publisher/B4AQV9zFY7Bv/content/id/666223>. Acesso em: 15/06/2017.

JACOBI, P. R.; RAULFFLET, E.; ARRUDA, M. P. Educação para a sustentabilidade nos cursos de administração: reflexão sobre paradigmas e práticas. RAM, Rev. Adm. Mackenzie, São Paulo, v. 12, n. 3, maio 2011, p. 21-50.

LAROCHE, M.; TOFFOLI, R.; KIM, C.; MULLER, T. The influence of culture on pro-environmental knowledge, attitudes, and behavior: a Canadian perspective. Advances in Consumer Research, 1996, p. 196-202.

LAROCHE, M.; BERGERON, J.; TOMIUK, M.; BARBARO-FORLEO, G. Cultural differences in environmental knowledge, attitudes, and behaviors of Canadian consumers. Canadian Journal of Administrative Sciences, v. 18, n. 6, 2002, p. 267-282.

MOUTINHO, K.; ROAZZI, A. As teorias da ação racional e da ação planejada: relações entre intenções e comportamentos. Avaliação Psicológica. Porto Alegre: Springer Nature, v. 9, n. 2, ago. 2010, p. 279-287.

ONU – UNITED NATIONS. Report of the world commission on environment and development: our common future. 1987. Disponível em: <http://www.un-documents.net/wced-ocf.htm>. Acesso em: 20 fev. 2017.

OTTMAN, J. As novas regras do marketing verde: estratégias, ferramentas e inspiração para o branding sustentável. São Paulo: M. Books do Brasil, 2012.

PAUL, J.; MODI A.; PATEL, J. Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Business Research, 29, 2016, p. 123-134.

PEATTIE, K..; CHARTER, M. Green Marketing. In: BAKER, M. J. (Ed.). The Marketing Book. 5. ed. Oxford: Elsevier, 2003. p. 726-755.

PEATTIE, K.; CRANE, A. Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, v. 8, n. 4, 2005, p. 357-370.

PORTAL G1-CE. UFC é a segunda universidade mais procurada do país no Sisu 2018. Atualizado em 08/02/2018. Disponível em: <https://g1.globo.com/ce/ceara/noticia/universidade-federal-do-ceara-e-a-segunda-mais-procurada-do-brasil-no-sisu-2018.ghtml>. Acesso em: 09/02/2018.

ROMERO, C. B. A.; LAROCHE, M.; AURUP, G. M.; FERRAZ, S. B. Ethnicity and acculturation of environmental attitudes and behaviors: A cross-cultural study with Brazilians in Canada. Journal of Business Research, 82, 2017, p. 300-309.

RUF – Ranking Universitário Folha, 2017. Disponível em: <http://ruf.folha.uol.com.br/2017/ranking-de-universidades/>. Acesso em: 15/06/2018.

SOLOMON, M. R. O comportamento do consumidor: comprando, possuindo e sendo. 9. ed. Porto Alegre: Bookman, 2011.

THE ECONOMIST. Triple bottom line – It consists of three Ps: profit, people and planet. 17 nov. 2009. Disponível em: <http://www.economist.com/node/14301663>. Acesso em: 20 jul. 2015.

UNESCO. 2005-2014 – Década das Nações Unidas de Educação para o Desenvolvimento Sustentável. 2017. Disponível em: <http://www.unesco.org/new/pt/brasilia/about-this-office/prizes-and-celebrations/2005-2014-the-united-nations-decade-of-education-for-sustainable-development/>. Acesso em: 28 maio 2017.

WU, Y. C.; HUANG, S.; KUO, L.; WU, W. H. Management Education for sustainability: a web-based content analysis. Academy Management Learning Education, v. 9, n. 3, p. 520-531, 2010.

Downloads

Additional Files

Published

2018-11-05

How to Cite

Melo, D. N. B. de, Romero, C. B. A., Reinado, H. O. A., & Abreu, C. B. (2018). Sustainability: an investigation of the attitude and behavior of management students. Contextus - Contemporary Journal of Economics and Management, 16(esp.), 34–61. https://doi.org/10.19094/contextus.v0i0.33311

Issue

Vol. 16 No. esp.: FEAAC's 80 years 2018

Section

Articles

License

 

The authors, while doing the submission, accept the notice below:

We authors hold the copyright related to our paper and transfer Contextus journal the right for the first publication with a Creative Commons’ international license of the modality Attribution – Non-commercial 4.0, which in turn allows the paper to be shared providing that both the authorship and the journal’s right for initial release are acknowledged.

Furthermore, we are aware of our permission to take part in additional contracts independently for non-exclusive distribution of the version of our work published in this journal (e.g. publishing it in an institutional repository or as a book chapter), while acknowledging both the authorship and the journal’s initial publication.

We also certify that the paper is original and up to this date has not been released in any other journal, Brazilian or of another nationality, either in Portuguese or another language, as well as it has not been sent for simultaneous publication in other journals.

Last, we not only know that plagiarism is not tolerated by Contextus but also certify the paper presents the sources of passages from cited works, including those authored by ourselves.