V. M. C. de Almeida, F. M. Borini, T. C. Silveira, and I. Avrichir, “FRANCHISING AS A MEANS OF ACHIEVING INTERNATIONALIZATION: RESEARCH PROPOSITIONS FROM A MULTIPLE CASE STUDY OF BRAZILIAN FASHION RETAILERS”, Contextus, vol. 13, no. 3, pp. 57–80, Dec. 2015.