ANDREOLI, Taís Pasquotto; LIMA, Váldeson Amaro; MINCIOTTI, Silvio Augusto. Social marketing and societal marketing: a theoretical confusion. Contextus - Contemporary Journal of Economics and Management, [S. l.], v. 16, n. 2, p. 90–112, 2018. DOI: 10.19094/contextus.v16i2.1045. Disponível em: http://200.129.40.241/contextus/article/view/33166. Acesso em: 23 feb. 2025.